Flume Data Labs B2B Logo Design

Flume is introducing a second new product and came to Matika Studios for the initial brand look and feel. Their mission is to provide businesses with detailed water data and analysis in order to enable more effective water management. We created a sharp new logo design and brand elements for the launch. The mark uses the water drop shape of Flume’s corporate logo, and then is built from data-centric dots to conceptually represent the granular and precise detail of data. As a result, this brand extension works well alongside Flume’s main brand, yet stands out as its own B2B product.

—Firm: Matika Studios—