PaySimple Rebranding

PaySimple helps service-based businesses streamline their payment process. They had just developed a great new strategy platform, however they needed help taking it to the next level. This type of business can be complicated and confusing to a potential customer, so it was important to present themselves in an intentional, personal, and clear manner.

I worked with PaySimple to establish a rebrand to appeal to the busy person working hard on their business. The project started with a new logo design and brand style guide. We then generated photo styles and created a new visual look and feel. Next, we extended this visual language across multiple electronic and print marketing materials. Their internal team now uses the designed templates to update with ongoing content as needed.

—Firm: Matika Studios—