This Boulder-based startup needed a brand overhaul and website and product UX / UI design. They had an existing site, but it didn’t convey the professionalism and authority they have in their field. To kick the project off, first we identified the target audience and did competitor analysis. We also researched user needs and evaluated issues on the current site. A main priority for the new site was to drive users to a free trial and convert to membership sales. Another priority was to make it easier for users to understand how Lead411 can help their business.

 

Armed with the newfound information, Matika Studios developed a revised sitemap and created wireframes before moving to the visual design. The project was done in Sketch and exported to Zeplin, making it easy for the developers to create a functioning responsive WordPress website. The final website provided a credible resource for new and prospective clients and amplified free trials.

 

We then implemented the new brand elements with a web application redesign as part of the complete UX and UI revamp.

 

We created a consistent visual language across the entire Lead411 experience. This included functional digital pieces like white paper designs, one pager pdf designs, a brand style guide, ebooks, and email templates. Environmental printed pieces included event graphics, handouts, and custom product wrap design.

 

—Firm: Matika Studios—