IZZE Sparkling Juice

IZZE Sparkling Juice targets the ‘happy healthy’ population with better-for-you ingredients. Working with this account for years, we strived to accentuate the colorful and simplistic essence of IZZE. We did this through simple and modern packaging design, innovative ad campaigns, and numerous print and electronic promotions.

In addition to consistently updating the primary packaging and labeling for both bottles and cans, we designed holiday and special occasion packaging for Whole Foods, Target, and Costco.

We created various marketing materials, from their bright truck wraps to IZZE Taste Agent business cards. We also produced booklets for high-end bars and restaurants that featured IZZE mixed drink recipes. In one booklet, we produced an IZZE sticker page as a lighthearted sendoff that doubled the staying power.

Electronically, we integrated four sites into one, plus implemented a Facebook extension. In one of our most successful campaigns, we launched a ‘Send a Sparkle’ Facebook app, which had over 100,000 entries accepted in the first 48 hours.

—Firm: Vermilion—