CU College of Music

Channeling CU Boulder’s black and gold colors, this elegant marketing campaign positioned the CU College of Music as a top-tier program. We first designed instrument-themed ads to introduce the campaign, then expanded to materials like event announcements, banners, and exclusive invitations. The complete messaging system contained over 50 print and digital pieces.

Overall, this campaign was effective in creating brand awareness and encouraging donations. Also, their internal marketing team was able to take many of the day-to-day pieces to fill in updated content.

—Firm: Vermilion—